Rotowire, Mock Draft

Extending the Rotowire style guide to dovetail with iOS7, this app is designed for professionals, athletes and fans to track information leading up to the NFL Draft. Design consulting, prototyping and app redesign for Rotowire. Available now: Mock Draft 2014.

App Images

Think Impact, Unleesh

App redesign for Unleesh, Think Impact’s digital workbook and scrapbook for use in all their immersive, educational travel experiences, worldwide. Actual PDF template, also shown.

App Images

Innovator Book Template, PDF

GoJoe, App Design

The GoJoe start-up initially sought to better serve the relationship between athletic trainers and their clients by providing manageable, high-touch communication to improve motivation for clients who choose to workout at home or when traveling. We began the engagement by writing user narratives, and illustrating these stories via medium-fidelity app wireframes.

UX Study Deliverables, PDF

Rotowire, Draft Kit

Design consulting, prototyping and app redesign for Rotowire. Shortly after the app redesign, their premium iPhone App rose the App Store charts to #1 for paid sports apps: Fantasy Football Draft Kit 2013.

Redesign Images

UX Study Deliverables, PDFs

WOW Website Strategy

While under contract from The1stMovement, I redesigned the user experience for rapidly-expanding internet, cable and phone provider WOW. Below is an excerpt from one interaction design deliverable, annotated, low-fidelity wireframes.

Interaction Design Deliverable, PDF

Valid Eval

As Director of Design for this start-up, I design and iterate based on user feedback and experience in-the-field. Valid Eval is an online evaluation system for organizations that make and defend tough decisions. It makes decision-making visible, outcomes defensible and feedback actionable.

Web Application Images

Marketing 4 Page Summary, PDF

Trimble, Construction Layout ROI Estimator

Construction Layout ROI estimator application designed for the iPad and tablets. Creative direction, Web Design, 3rd Party Integration, and Front-End Web Development.

iPad Application Images

InvestorPlace, Real America Index

Web feature visualizing stock movement of 50 companies representing the 50 states. Top 5 and winners and losers of market activity highlighted with accompanying news. Creative direction, Web Design, and Development Strategy. Real America Index

Website Images

Roto Sports, Inc.

Website for industry-leading, fantasy sports information. Creative direction, Web Design, and Web Development. RotoSportsInc.com

Website Images

Suntrac Solar

Early-stage startup branding, marketing support and website. Creative direction, Web Design, 3rd Party Integration, and Web Development. SuntracSolar.com

Website and Estimate Report Images

Portfolio, 2007-1994

Additional work (teaser: some work is mechanical engineering!) completed before Simple & Stout can be seen on my personal site: kenthollrah.com/work

Enjoy a few cross-posted below...

ML Total Trader, 2006

Highly customizable web application featuring ML research and coverage lists. Firm-first included Google Suggest-like company look-up, RSS readers, and a dynamic screener-driven heatmap. Other notables included support for multiple languages and skins for private white-labeling.

Final Screens, Video Capture, & Skin

CNBC Streaming Charts, 2005

Streaming delayed and real-time charts in Java for CNBC online. Cornerstone for the CNBC redesign post MSNBC/CNBC break-up, and the first time Wall Street On Demand produced streaming charts.

Concept, Final Screen and Video Captures

Banc of America Sectors, 2003

Innovative Fibonacci heatmap visualization showing market activity for the S&P 500. Originally designed for use on the Quick&Reilly website, it became a selling point as they were acquired by Banc of America Securities.

Final Screen Captures and Interactive Demo